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NRF Digital Team

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NT Analyzer: Does your app track users that opted-out of tracking?

By NRF Digital Team, Steve Roosa (US) & Daniel Rosenzweig (US) on October 26, 2021

A transparency-focused privacy software company confirms that some apps are continuing to transmit data despite some users having opted-out of “tracking.”

The study tested 10 popular apps and discovered that some continue to track even though those users have “ask[ed]…

Apple iOS 15’s new privacy features that industries should know

By NRF Digital Team on October 7, 2021

Apple recently released the latest version of its iPhone operating system, iOS 15. While iOS 15 currently has only a 15% adoption rate, the new operating system brings a slew of new features that are privacy-specific and can…

Google to nix “GAID” for opted-out users on Android

By NRF Digital Team, Steve Roosa (US) & Daniel Rosenzweig (US) on June 8, 2021

Steve Roosa and Daniel Rosenzweig report on Google’s recent announcement regarding Android GAID settings.

Beginning later in 2021, for Android 12, Android devices will “zero-out” the Google Advertising ID (“GAID”) for users who have opted out of tracking and personalized…

NT Analyzer Webinar: Solving Apple’s new app privacy requirement

By NRF Digital Team on November 13, 2020

Please join us for an NT Analyzer Webinar, Solving Apple’s new app privacy requirement. Head of NRF Digital Analytics and Technology Assessment Platform for the US Steven Roosa and Associate Dan Rosenzweig as they walk through the upcoming Apple requirements, and showcase the NT Analyzer Apple dashboard solution.

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