NRF Digital Team

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NT Analyzer: Does your app track users that opted-out of tracking?

Photo of Steve Roosa (US)Photo of Daniel Rosenzweig (US)By NRF Digital Team, Steve Roosa (US) and Daniel Rosenzweig (US) on Posted in NT Analyzer Blog Series
A transparency-focused privacy software company confirms that some apps are continuing to transmit data despite some users having opted-out of “tracking.” The study tested 10 popular apps and discovered that some continue to track even though those users have “ask[ed] app not to track” when presented with the ATT pop-up. Read Steve Roosa and Daniel … Continue reading

Google to nix “GAID” for opted-out users on Android

Photo of Steve Roosa (US)Photo of Daniel Rosenzweig (US)By NRF Digital Team, Steve Roosa (US) and Daniel Rosenzweig (US) on Posted in NT Analyzer Blog Series
Steve Roosa and Daniel Rosenzweig report on Google’s recent announcement regarding Android GAID settings. Beginning later in 2021, for Android 12, Android devices will “zero-out” the Google Advertising ID (“GAID”) for users who have opted out of tracking and personalized advertising. (In other words, using the “Opt out of Ads Personalization” settings). Read the full … Continue reading

NT Analyzer Webinar: Solving Apple’s new app privacy requirement

By NRF Digital Team on Posted in Cybersecurity, NT Analyzer Blog Series, Vendor management and transactions
Please join us for an NT Analyzer Webinar, Solving Apple’s new app privacy requirement. Head of NRF Digital Analytics and Technology Assessment Platform for the US Steven Roosa and Associate Dan Rosenzweig as they walk through the upcoming Apple requirements, and showcase the NT Analyzer Apple dashboard solution.… Continue reading
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