On September 22, 2015,  the European Court of Justice (“ECJ”) Advocate General issued an advisory Opinion in Case C-362/14 (the “Schrems” case). A key recommendation was for the ECJ to declare the EU/US Safe Harbor Agreement invalid. It remains to be seen whether the ECJ will follow this recommendation. The controversial nature of the Safe Harbor recommendation makes predicting whether the ECJ will follow the Opinion virtually impossible. A possible mitigation of the massive impact on trans-Atlantic trade such a finding would have may be that any invalidity that the ECJ identifies in its ultimate decision is met by the revisions to the Safe Harbor framework that is currently being negotiated. It is likely that the Opinion will encourage the European Commission to harden its stance in the ongoing negotiations with the US, or to delay concluding those negotiations until the ECJ issues a decision in Schrems, so as not to put the updated Safe Harbor Agreement at odds with such a decision.

Recent decisions out of the EU will impact the use of Google Analytics and similar non-European analytics services when targeting EU individuals, with the potential to put many organizations at risk of receiving GDPR fines.

At issue was the transfer