On June 30, 2016, Google withdrew its appeal from the UK Supreme Court in the landmark case of Google v. Vidal-Hall after the parties reached a settlement. In the ruling on appeal, the Court of Appeal had ruled that damages for emotional distress, without any pecuniary loss, may be awarded under the Data Protection Act 1998 (the “Act”). With the appeal withdrawn, this ruling will remain valid. Therefore, companies that operate in the UK may wish to consider this ruling when conducting risk analyses and responding to litigation.