Topic: NT Analyzer Blog Series

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Google Data Safety Forms must be submitted by July 20, 2022

Google’s Data Safety Forms must be submitted by July 20, 2022. According to Google, failing to post by July 20, 2022 can result in the rejection of new Google Play app submissions. After July 20,200, non-compliant apps could face removal from the Google Play. It’s the business’s job to take ownership over the accuracy of … Continue reading

European rulings on the use of Google Analytics and how it may affect your business

European rulings on the use of Google Analytics and how it may affect your businessRecent decisions out of the EU will impact the use of Google Analytics and similar non-European analytics services when targeting EU individuals, with the potential to put many organizations at risk of receiving GDPR fines. At issue was the transfer of personal data from the EU to the US through the use of Google Analytics. … Continue reading

iOS 15 Privacy Report Update and what it means for app owners

As we previously noted, iOS 15 rolled out several privacy-focused measures to users. For example, users may record their app activity and download a report on app metrics from the previous seven days, called the App Privacy Report. These metrics include, for example: 1) when apps access certain permissions on the device (e.g. microphone, location, camera, … Continue reading

Google Play Store Releases Data Safety Form

Android will adopt iOS-like privacy nutrition labels, called the “Data safety form,” starting April 2022. And according to Google, apps that fail to comply with this upcoming requirement may be “subject to policy enforcement, like blocked updates or removal from Google Play.” While it may be tempting to just repurpose the iOS nutrition labels, Google notes … Continue reading

NT Analyzer: Does your app track users that opted-out of tracking?

NT AnalyzerA transparency-focused privacy software company confirms that some apps are continuing to transmit data despite some users having opted-out of “tracking.” The study tested 10 popular apps and discovered that some continue to track even though those users have “ask[ed] app not to track” when presented with the ATT pop-up. Read Steve Roosa and Daniel … Continue reading

Global Privacy Control Opt-Out of “Sale” – A Technical and Legal Viewpoint

Global Privacy Control Opt-Out of “Sale” – A Technical and Legal ViewpointAccording to the California Attorney General, consumers may now utilize a new technology called the Global Privacy Control (“GPC”) in order to opt out of a “sale” of personal information under the California Consumer Privacy Act (“CCPA”). The GPC, according to its website, was developed by “various stakeholders including technologists, web publishers, technology companies, browser vendors, … Continue reading

Google to nix “GAID” for opted-out users on Android

Google to nix “GAID” for opted-out users on AndroidSteve Roosa and Daniel Rosenzweig report on Google’s recent announcement regarding Android GAID settings. Beginning later in 2021, for Android 12, Android devices will “zero-out” the Google Advertising ID (“GAID”) for users who have opted out of tracking and personalized advertising. (In other words, using the “Opt out of Ads Personalization” settings). Read the full … Continue reading

Navigating Virginia’s new privacy law

NT Analyzer blog series, cookieVirginia recently enacted its own data protection/privacy law and like its European and Californian predecessors, the technical piece is key. Like the GDPR and CCPA, the Consumer Data Protection Act (“CDPA”), which goes into effect on January 1, 2023, broadly defines “personal data” as “any information that is linked or reasonably linkable to an identified … Continue reading

NT Analyzer Webinar: Solving Apple’s new app privacy requirement

Solving Apple's New App Privacy RequirementPlease join us for an NT Analyzer Webinar, Solving Apple’s new app privacy requirement. Head of NRF Digital Analytics and Technology Assessment Platform for the US Steven Roosa and Associate Dan Rosenzweig as they walk through the upcoming Apple requirements, and showcase the NT Analyzer Apple dashboard solution.… Continue reading

NT Analyzer Blog Series: Why So Many Cookie Policies Are Broken, Part I – HTML5 LocalStorage

NT Analyzer blog series, cookieCookies Are One Piece of a Larger Puzzle There has been an odd preoccupation with cookies for some time now—to the exclusion of other forms of browser tracking, some of which are much more flexible and more robust in their data collection capabilities than cookies.  Despite this fact, these other, non-cookie tracking technologies are often … Continue reading
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