Cookies Are One Piece of a Larger Puzzle

There has been an odd preoccupation with cookies for some time now—to the exclusion of other forms of browser tracking, some of which are much more flexible and more robust in their data collection capabilities than cookies.  Despite this fact, these other, non-cookie tracking technologies are often not referenced in privacy policies and cookie policies, even though they are used to “store information” and / or “gain access to information stored in the terminal equipment” for purposes of the ePrivacy Directive and will presumably qualify as personal information under the CCPA as well.